The activation
BREAD, live in Splash
In August 2024, Virgin Music Group teamed up with Splash to bring Sofi Tukker into Roblox, celebrating the release of their album BREAD with an in-game meet-and-greet.
On August 30, fans could meet Sophie Hawley-Weld and Tucker Halpern inside Splash and catch a special performance of “Woof” (feat. Kah-Lo), all set in a bread-themed world built around the album.
Around the show, players could jump into games across the activation, collect skate tokens, pick up exclusive Sofi Tukker clothing and hunt for a focaccia skateboard, a nod to the duo's love of skating.
- Live meet-and-greet with Sofi Tukker
- Performance of “Woof” (feat. Kah-Lo)
- Mini games and skate tokens
- Exclusive clothing and a focaccia skateboard
Read the full article ↗via Digital Music News