The activation
Makeup Your Mix
In September 2023, Maybelline New York teamed up with Splash, the music game on Roblox, for Makeup Your Mix: a 360 campaign built for Roblox's music community, alongside Super League, United Talent Agency and Roblox.
Inside Splash, players could hang out in a Maybelline New York lounge, try on six virtual makeup looks inspired by SuperStay Vinyl Ink, SuperStay Matte Ink, Falsies Surreal Mascara and Color Tattoo Eye Stix, and tag the walls of a Graffiti Room using Vinyl Ink and Falsies Surreal Mascara as their paint.
Music tied it all together: virtual artist Kai released her track “Fantasy” through the partnership, and players remixed it in-game and joined her listening party.
- Maybelline New York lounge
- Graffiti Room painted with branded products
- Six virtual makeup looks
- Mini games, exclusive music and Maybelline merch
Read the full article ↗via PR Newswire